QA REVIEW · SKIN OS CONCEPT
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SHINE Labs

A clear brand and fundraising story for complex solar technology.

When they came to SKIN

Technical credibility needed a story people could follow.

Ray came to us with highly technical microgroove solar technology and a story spanning science, manufacturing, frontier markets and fundraising. We needed to make that complexity clear without losing the ambition or technical credibility.

Brand and storyInvestor readyFundraise
SHINE Labs brand book with orbital solar identity
01 / Brand world
SHINE Labs wordmark and icon system
02 / Logo system
SHINE Labs identity across website, deck and technical materials
03 / Brand applications
What we built

One system across the work.

  1. 01Built the SHINE identity, positioning and complete brand system
  2. 02Translated the technology and market entry point into an investor narrative
  3. 03Created the pitch deck, fundraising package and outreach materials

“SKIN helped bring SHINE Labs to life. They translated a complex technology into a brand and fundraising story that feels clear, credible and true to the company we are building.”

Ray LewandowskiFounder and CEO, SHINE Labs
What changed

One clear system from technology to capital.

The story now connects the technology, market path, proof milestones and use of capital.

Book a fit call →

QA REVIEW · NOT CUSTOMER COPY

A simpler front door.

This is a separate homepage concept for review. The existing SKIN website and its other experiences are unchanged.

The core offer

$999 per month. One weekly meeting to agree the priority, followed by one useful, scoped output before the next meeting. Larger work is staged.

Copy choices to review

Product direction

Today is partner-led: Dom and Sungjee manage inputs, judgment and outputs. Self-serve tools and AI agents modeled on their methods are a future direction, not a current feature or a promise of full autonomy.

Before this goes live

Confirm meeting length, output size, revision expectations, between-meeting support, minimum commitment, cancellation terms and any third-party costs. Those terms have deliberately not been invented here.

What stays. What changes.

The “Build a…” headline, current SKIN visual theme and ATLAS entry point stay. The core commercial journey is simplified to one offer and one founder conversation. Field Notes, the Founder Quiz, company pages, case studies and clearly labeled Build Room examples are retained. Pulse and Fundable are treated as possible delivery tools, not separate products in the main journey. ATLAS opens a self-contained, non-AI preview using example priorities. The live ATLAS experience still contains earlier pricing, so it is not linked from this concept. Its pricing and guidance need updating before launch. Future partner agents are not presented as a current ATLAS capability. No payments, forms or tracking have been added.

Case studies, resources, founder portraits and visual identity reused from skin.global. Offer direction reflects the supplied founder discussion.
ATLASPREVIEW

LET’S FIND YOUR NEXT MOVE

What do you want
to make happen?

Start with a priority. Your SKIN Partner helps turn it into a clear next step.

EXPLORE AN EXAMPLE

Illustrative preview. These are examples, not live AI responses. Nothing you select is sent anywhere.

A POSSIBLE FIRST WEEK

Make your investor story clearer.

Work through the opportunity, the evidence and the ask with your SKIN Partner.

POSSIBLE OUTPUTA focused deck narrative

You and your partner agree the actual priority and scope.

SKIN OS · Human-guided todayTalk to the founders